Online marketing connects you with your audiences on any given digital platform. In a world population of 7.4 billion, around 4.6 billion people across the world are active internet users. With 3.5 billion smartphone users around 2.5 billion people use digital or social media platforms by using mobile technology and this number is expected to go double over the coming years. Everyone regardless of their age, gender, income, or occupation is online. Internet usage has hit a boom in the past decade. This has massively affected the way how people interact with businesses. Organizations have the opportunity to connect to their target and future audiences any time anywhere, making digital marketing the most influential way to reach out to your customers.
People must understand your business idea which further increases brand awareness among them. The brand is something people trust. Your customers must recognize you. Building a strong brand image can be done through strong communication. Reaching out to them effectively will give them a sense of belonging, enhancing their loyalty towards the brand. Through digital marketing, you can not only communicate with your existing customers effectively but also attract a new audience.
Every organization, be it big or small needs digital marketing. It is the fastest and the most cost-effective way to reach out to your customer and instantly comes to their notice. For instance, you’re driving on the road and suddenly you see a catchy hoarding that grabs your attention and creates a swift impact in a split second. Now imagine the same thing in an online scenario. We capture the same emotions in the online space through compelling advertising that is at the right place and in front of the right people which costs lesser than hoarding and yes, we still blow minds away!
The team of My Design Minds sees the world through the eyes of the business owner and market our clients’ business as if they were our own. We make sure to provide you with all the professional support to differentiate your brand in the market place, optimize your market costs, retain customers, and attract new Leads.
Why Digital Marketing?
Marketing has always been about connecting with your audiences in the right place at the right time. In this age of digitization, that right place is the internet where the people are spending most of there time. Digital platforms are being increasingly used by marketers to implement there marketing schemes. To use digital marketing beneficially, it is essential to understand its importance.
Global Reach
The world has turned into a global village. This has been made possible with the help of digitization. Online platforms have become the best way to reach your audience worldwide. Digital marketing being global in nature allows your ad campaigns to be visible in any part of the world. This allows your business to go global and reach your customers in any part of the world.
Cost-effective
The biggest benefit of digital marketing is the low cost involved. It helps you obtain more results with less money.
Traditional marketing methods make it difficult for small to medium-size businesses to compete with big companies. Giant organizations with huge funds are easily able to allocate in T.V. ads, radio shows, and more making it difficult for smaller organizations to compete with the larger ones.
Digital marketing, however, puts all businesses in the same competitive field. With many budget-friendly marketing and advertising methods, it has become an affordable way to market your business to targeted customers.
Measurability
One of the most significant benefits of digital marketing is the ability to measure the results. In a traditional marketing method, the marketer had to wait for weeks or months to evaluate the effectiveness of the campaign. While the success of a digital marketing campaign can be easily ascertained.
With digital marketing methods, you can accurately track the results of your marketing campaign. Each type of campaign has a tracking system. From social media optimization (SMO) to search engine optimization (SEO); you’ll be able to obtain detailed information about how customers use your website or respond to your advertising.
Allows you to target ideal customers
Out of all the perks, the most significant advantage of online marketing is the ability to target people specifically.
Traditional marketing uses spray and pray methods, where an ad runs over a platform and goes to everyone in hope that a few people who love what they see, hear, or read would make a positive approach. Marketing on digital platforms, on the other hand, allows for targeted campaigns where ads are presented to customers based on their preferences or previous action. Whether you create a Facebook ad or PPC ad, you’ll predefine your target audiences.
Reaching people at the start of their buying journey
Early impacts are very crucial. When shoppers start looking for a product, it’s important to reach them at the beginning of their buying journey. The customers choosing your company over your competitors will happen only when they get familiar with your business.
People often turn to the internet at the start of there buying journey. They begin to research and look for a product or service that fits their needs. If you have the product or service they want, it’s the right time to make a positive impact.
Easily Amendable.
One of the biggest and the most unique benefits of digital marketing is that you can make changeswhile your campaign is still running.
With traditional methods, you can’t make changes once your ad in front of the people. Once your flyers or billboards are up, you can’t alter them until the end of the campaign. Whereas in digital marketing when you invest in the campaign you have the power to make changes whenever you feel the need.
