Introduction:
Blu Cut Demo Kit: A Make-in-India Breakthrough by My Design Minds: In an earnest effort to revolutionize and support the Make in India initiative, Lenskart, a prominent eyewear brand, joined hands with My Design Minds, a trailblazer in creative design and engineering. This case study showcases the remarkable journey of the Blu Cut Demo Kit, a breakthrough project exemplifying the power of collaboration and the potential of local manufacturing and design expertise. This innovative kit not only bolstered the local economy but also contributed to Lenskart’s sales growth by an impressive 15%.
Challenges and Objectives: Till 2020, Lenskart relied on importing the Blu Cut Demo Kit from the Chinese market, a process taking up to 30-50 days for manufacturing and transportation. The COVID-19 lockdown further emphasized the need for local manufacturing and supply. The objective was clear – to support the Make in India campaign, foster self-sufficiency, and provide customers with an exemplary product for enhanced vision in challenging lighting conditions.
Design and Development Process:
Identifying the Opportunity: Recognizing the demand for innovative solutions, My Design Minds saw an opportunity to develop a product aligned with Lenskart’s Make in India vision.
Conceptualization and Design: My Design Minds delved into extensive research and development, conceptualizing the Lenskart Blu Cut Demo Kit. This kit effectively demonstrated the effect of blue light on eyes, showcasing how its lenses blocked 98%* of harmful blue light from digital devices, thus protecting against digital eye strain.
Prototype Creation: Utilizing advanced design tools like laser cutting and 3D printing, My Design Minds brought their concepts to life, crafting a functional and visually appealing Lenskart Blu Cut Demo Kit prototype. The kit’s electronic parts were procured from local vendors, while acrylic parts were laser-cut and assembled with precision inside the office area. The kit included a light spectrum sticker that showcased the various wavelengths of solar radiation.
Testing and Validation: Rigorous testing ensured the demo kit’s excellent performance, prompting fine-tuning to meet stringent quality standards. Each product was tested after every stage of production.
Manufacturing and Production: Emphasizing local manufacturing, My Design Minds ensured the entire production of the Lenskart Blu Cut Demo Kit took place within India, staying true to the core principles of the Make in India initiative. The kit’s manufacturing and delivery were expedited, taking within a month from order receiving. After a period we were able to deliver the half of required products within 5-7 days of receiving the order.
Results and Impact:
The introduction of the Lenskart Blue Cut Demo Kit yielded exceptional results, contributing to a significant 15% increase in Lenskart’s overall sales. As demand surged, My Design Minds supplied more than 5000 units of the Blu Cut Demo Kit. The success not only elevated Lenskart’s market position but also fueled the momentum of the Make in India movement.
Empowering the Make in India Vision:
By embracing local manufacturing and design expertise, the Blu Cut Demo Kit project exemplifies the spirit of the Make in India initiative. My Design Minds’ commitment to creativity, innovation, and collaboration paved the way for good quality production in India that addressed customer needs while supporting national economic growth.
Future Implications:
The Blu Cut Demo Kit’s success has far-reaching implications, inspiring the future of India’s innovation and design. My Design Minds invites creative minds, aspiring engineers, and passionate designers to collaborate in developing groundbreaking products that further strengthen the Make in India initiative. Together, let’s engineer solutions that not only revolutionize industries but also empower our nation’s vision for self-reliance and economic growth.
Conclusion:
The collaboration between Lenskart and My Design Minds stands as a testament to the potential unleashed when innovation meets determination. The Blu Cut Demo Kit’s journey redefines the way India’s quality products are designed, manufactured, and experienced, driving positive change in the industry and contributing to the nation’s growth.
Blu Cut Demo Kit: A Make-in-India Breakthrough by My Design Minds.
